As a Lead Web Designer at Wishpond, I worked on creating and optimizing digital experiences within its no-code builder.
My role covered everything from web design and QA to developing advanced visual solutions, including animations, microinteractions, and 3D content.
The goal was simple: elevate visual quality and digital experience to the next level, ensuring that every project met high design standards.
Implementation of Animations in Websties
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QA Rounds for Every Project
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The Challenge
Working at Wishpond needed speed and perfect execution.
It was not just about making websites but creating experiences that left a strong impression.
Fast production : Each site had to be ready in a short time, with no mistakes in QA.
Strong design Las páginas necesitaban destacar visualmente sin depender de funciones avanzadas fuera del builder.
Easy-to-use code : Pages needed to look great without using advanced features outside the builder.
Brand consistency : I also worked on banners, email templates, and adsto keep a strong visual style in all channels.
"The key was balance: efficiency, creativity, and results."
Action Plan
To ensure fast deliveries without losing quality, I used a method focused on optimization and visual accessibility:
Structured QA : Created pre-delivery checklists to reduce errors in production.
Extending the Builder with Code : Developed animations and microinteractions using GSAP and JavaScript, with simplified documentation so any designer could use them without advanced coding skills.
Unified Design Categories : Established visual standards for landing pages, emails, and ad graphics to ensure consistency across campaigns.
Advanced Visualization : Used Blender renders to improve project presentation, adding a "wow" factor that made our deliveries stand out.
Impact and Product Evolution
My work at Wishpond helped improve the perception and quality of every digital project, ensuring each client received a visually attractive and functional product.
More immersive digital experiences – Added animations, visual effects, and microinteractions to enhance user experience and website perception.
– The combination of documentation, QA, and ready-to-use code – La combinación de documentación, QA y códigos listos para usar reduced production and revision time, enabling faster and more error-free deliveries.
Higher quality in branding and campaigns – Integrated web design with advertising content (banners, emails, social media), ensuring a consistent presentation across multiple channels.
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