White Linen

My role: UX/UI Designer

Starting
Point

White Linen needed a unique web design for its online store. As a Christian clothing brand, its visual identity had to reflect not only elegance and modernity but also the brand’s values and essence.

It was not just about making an attractive store. The goal was to design a UX/UI-optimized experience that made navigation easy, increased sales, and communicated White Linen’s concept from the first click.

Average Time to Complete a Purchase (Manually)

0 min

Rating of Catalog Search Ease (PDF)

0 /10

The Challenge

The main challenge was to break the mold without losing functionality. I wanted a disruptive design—something different from a typical eCommerce—while maintaining usability and sales efficiency.

Additionally, time was limited: we had only 30 days to complete the design. This meant the process had to be precise and efficient, ensuring the development team could start as soon as possible.

The goal: design with purpose—clarity, identity, and a seamless experience.

Action
Plan

To optimize time and ensure a functional and scalable design, a modular strategy was implemented, allowing for quick iterations and parallel execution with the development team.

Design & Prototyping: Used Figma and Figjam for wireframes and interactive prototypes, ensuring a clear visualization of each iteration.
Management & Organization: Notion was used for project planning, maintaining constant communication with the client and the technical team.
Product Visualization: I created Blender rendersto provide more attractive product presentations for the store.
Webflow Adaptability: The design was developed within limitations of Webflow, ensuring a smooth transition between design and development.

Impact
and Product
Evolution

The new design not only reinforced White Linen’s identity but also created an intuitive and accessible environment for its customers.

With a more efficient onboarding process, users could complete registration smoothly, while the marketing site clearly communicated the value proposition. Enhancements to the web app encouraged users to stay engaged longer, and the SEO strategy enabled predictable and cost-effective customer acquisition.

Consistent visual identity: A design aligned with the brand’s essence.
Functional minimalism: Elegance without sacrificing clarity or usability.
Improved visual hierarchy: Highlights products without overloading the interface.
Immersive experience: A digital environment that conveys trust and authenticity.

Average Time to Complete a Purchase (Manually)

0 min

Store Search Ease Rating

0 /10

White Linen

Starting
Point

White Linen needed a unique web design for its online store. As a Christian clothing brand, its visual identity had to reflect not only elegance and modernity but also the brand’s values and essence.

The Challenge

The main challenge was to break the mold without losing functionality. I wanted a disruptive design—something different from a typical eCommerce—while maintaining usability and sales efficiency.

The goal: design with purpose—clarity, identity, and a seamless experience.

Action
Plan

To optimize time and ensure a functional and scalable design, a modular strategy was implemented, allowing for quick iterations and parallel execution with the development team.

Impact
and Product
Evolution

The new design not only reinforced White Linen’s identity but also created an intuitive and accessible environment for its customers.

Next Project

Furwagen E-commerce

Have an idea? Let’s build it!

White Linen

Starting Point

White Linen needed a unique web design for its online store. As a Christian clothing brand, its visual identity had to reflect not only elegance and modernity but also the brand’s values and essence.

The Challenge

The main challenge was to break the mold without losing functionality. I wanted a disruptive design—something different from a typical eCommerce—while maintaining usability and sales efficiency.

The goal: design with purpose—clarity, identity, and a seamless experience.

Action Plan

To optimize time and ensure a functional and scalable design, a modular strategy was implemented, allowing for quick iterations and parallel execution with the development team.

Impact and Product Evolution

The new design not only reinforced White Linen’s identity but also created an intuitive and accessible environment for its customers.

Next Project

Furwagen E-commerce

Have an idea? Let’s build it!

Starting
Point

Action
Plan

Impact
and Product
Evolution