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Advertising Renders

Concept & Direction

This project was born from the need to create impactful product renders, allowing the presentation of ideas, prototypes, and commercial products without the need for expensive productions.

From laptops and packaging to bottles and electronic devices, each scene was designed to explore composition, lighting, and realism in product presentation.

Since 60% of the project was based on experimentation, each render focused on refining key aspects such as texturing, materials, and 3D art direction, creating images suitable for both prototyping and commercial advertising.

Work & Implementation

Each scene was built from scratch, modeling every detail to ensure full control over the final result. The process included:

HDRI Lighting and Physical Lightsto achieve reflections and shadows with cinematic depth.
Realistic Material Simulationsfrom glass and metal to textured surfaces.
Composition and Framing Testsaiming to create high-impact visual presentations.
Rendering Optimization in Cyclesto achieve detailed images without excessive render times.

The Result

These renders showcase the potential of 3D for product visualization, allowing ideas to be presented without the need for physical prototypes or expensive productions.