My rol: Web designer & developer
Despite working with smaller-scale companies, the agency stands out for offering sophisticated, clean, and highly effective solutions.
The goal of the project was to design a website that reflected KALEIDO's philosophy: minimalism with impact, ensuring that the brand conveyed creativity, modernity, and professionalism without overwhelming the visual experience.
A visually appealing interface was needed, without excess, but with well-executed microinteractions that made every action on the site feel intuitive and seamless.
Additionally, the site structure had to be clear and effective. A simple navigation was required to highlight the agency's portfolio and make it easy for potential clients to get in touch. To achieve this, pages with a clean and well-organized design were prioritized, without sacrificing personality or originality.
To improve the user experience, subtle animations with GSAP were implemented, making interactive elements come to life without affecting the site’s speed. Smooth transitions were applied to buttons, images, and key sections to reinforce the minimalist aesthetic while maintaining dynamism.
Mobile experience was prioritized, ensuring that navigation and interactions remained smooth without unnecessary elements that could affect the site's load time.
The animations and microinteractions were carefully implemented to create an engaging experience without overloading the interface, maintaining a balance between creativity and functionality. Additionally, the site structure was optimized to improve conversion, highlighting the portfolio and facilitating contact with potential clients. The smooth and frictionless navigation allows every user to explore the content intuitively, ensuring an immersive and efficient experience.
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