Furwagen E-commerce

My role: Web Designer & Developer

Starting
Point

Furwagen, a leading company in its sector, needed a robust and efficient online store to manage a catalog of over 50,000 products.

The challenge was not only to create a functional eCommerce but to design a scalable system, easy to manage, and aligned with the brand's identity. Additionally, their previous site was compromised by malware, requiring a secure migration and a complete restructuring.
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The Challenge

The main challenge was to break the mold without losing functionality. I wanted a disruptive design—something different from a typical eCommerce—while maintaining usability and sales efficiency.

  • Extreme Optimization: Handle thousands of products without affecting load speed.
  • Total Autonomy: Create a system where the team could manage products without relying on third parties.
  • Seamless Experience: Design an intuitive navigation system to make searching and purchasing easier.
  • Secure Migration: "It wasn't about doing more, but doing better. And we achieved it."

"It wasn't about doing more, but doing better. And we achieved it."

Action
Plan

To create an efficient and adaptable site, I designed a modular system with three interconnected platforms:

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Furwagen render home
Furwagen render store
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  • Marketing Site: Main page focused on the brand and featured products, with a UI identical to the store for a unified experience.
  • Online Store: An exclusive system for navigation and purchasing, optimized for large product volumes without compromising speed.
  • Admin Panel: A private area where the Furwagen team can manage products and orders without affecting the customer experience.

Every decision was made with a strategic purposeensuring that the store not only worked but also drove business growth.

Impact
and Product
Evolution

More than just a website, Furwagen now has a solid digital ecosystem where every interaction is fast, efficient, and designed to scale with the business.

  • Intuitive Navigation Flow: The modular structure optimized the user experience, making product searches easier.
  • Increased Operational Efficiency: The Furwagen team now manages their catalog without relying on external support.
  • Guaranteed Security: The migration removed any malware risks, ensuring stability and trust.
  • Future Scalability: The store is ready for new integrations and expansions without the need for reconstructions.
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Product Search Time in Catalog
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Product Update Process Time
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Furwagen render home

Next Project

Promotional prototypes and renders

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