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Berceau Du Monde

Concept & Direction

The idea was to provide the client with visually appealing content without the need for expensive photo sessions, ensuring that the product looked elegant, premium, and ready for social media or advertising materials.

This project was created to develop high-quality, semi-realistic renders for the promotion of a wine during its initial launch campaigns.

The main challenge was to capture the wine’s sophisticated essence, highlighting its texture, materials, and the impact of lighting on every detail of the bottle and liquid.

Work & Implementation

To create an attractive and functional render for advertising, various techniques were applied to balance realism and artistic direction.

The liquid simulation was one of the biggest challenges, as it not only had to look natural but also ensure that the bottle remained the main element in the composition. Several tests were conducted to find the ideal way for the splashes to surround the product without overshadowing it.

Special attention was also given to materials and texturing.. Small imperfections were added to the bottle and label to break the fully digital look and give the product more authenticity. For lighting, HDRI maps were combined with physical lights to create controlled reflections, ensuring the branding stood out without distractions.

Finally, the render was optimized in Cycles, refining the quality of shadows and reflections to produce high-resolution images and videos without increasing production time.

The Result

The client received a package of renders and clips ready for social media and advertising, achieving an attractive presentation of the wine without the need for traditional photography.

Fast delivery: Three animated scenes were developed in just one week..
Marketing-ready visual quality, balancing balancing realism and artistic direction..
Cost-efficient solution, avoiding high expenses on photo sessions or video shoots.

This project showcases the potential of 3D in product advertising, allowing emerging brands to have high-quality visual content without relying on traditional production methods.

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